Empathy drives my design approach, aligning user needs, business objectives, and team input to create impactful solutions.
Projects
Improving workflow and email referral traffic
Automated email templates, that reduced the time spent on banner preparation by 36%. The referral traffic to the website was increased. They have a refreshed contemporary look that aligns better with the branding of the company.
By narrowing product choices, customers can make decisions more quickly, spending less time on the purchasing process. This leads to higher conversion rates and better overall customer satisfaction.
Funplans was developed as a concept for a web app designed to help users organize events, from small gatherings to large life milestones. The project earned me 100/100 points in my UI Design System course at SoftUni.