Estherstyl
With this photoshoot we showcase the exquisite beauty and fine craftsmanship of these unique jewellery pieces. Each piece’s design is made by skilled artisans, making them not just and accessory, but a true work of art.
Role: Creative concept*, Photographer, Photo editing, Styling
*in collaboration with Anya Bazhenova
Goal of the project
The jewelry atelier prioritized direct client engagement over online sales, determined to upholding the tradition of in-person interactions. To address this, our strategy centered on the development of a landing page.
Targeting potential clients on Instagram, the primary call to action was “Visit us.” Users were directed to a landing page, providing the option to either visit the store or book an appointment for a face-to-face consultation.
"Our Jewellery Is Art, Exhibited On You."
Engagement rings and wedding bands
As a continuation of our collaboration I created a series of photographies of some of the ateliers engagement rings and wedding bands. The Landing page was reused and the IG campaign ran during the first half of the year, when a lot of proposals happen and when people organise their summer weddings.
After each project I like to reflect on the process and outcomes.
Lessons learned
Off-line sales are quite tricky to track. We couldn’t determine the success of the campaigns, due to the fact that our goal was to have people visit the shop in person. We could track the clicks, visit to the landing page and wether people checked the map. That information however was not sufficient to really determine how many of the targeted Instagram users, made their way to the atelier’s studio and how many of them made a purchase. In future similar situations, I would add a discount code, a sercet password, a collection of emails or something that can give us more information about the campaign. Ultimately, I was only executing the visual part of this project, but understanding all the pieces helps to built a better visual strategy.